10 interesting digital marketing stats

UK internet marketing statistics for 2013

By Rhian Harris

When you work in or with digital marketing, statistics and data are just part of the day job.

Digital marketing is the most transparent and accountable form of marketing, so quite frankly if data just isn’t your thing, you should probably find a new direction.

It’s a given then that you’ll either have your head stuck in an analytics platform or hefty spreadsheet (or ideally both) on a daily basis.

Here are just a few interesting industry statistics I have seen and heard of late.

1. Social influence in purchases

Globally, 46 percent use social media to help make purchase decisions. (Neilsen)

2. Twitter and inbound traffic

Companies with over 1000 followers generate 8 times more inbound traffic than those with 1 to 25 followers. (Hubspot)

3. Blogging and lead generation

The average company with 100 or more total blog articles is more likely to experience continued lead growth, and companies with over 200 blog articles have more than 5 times the leads than those with 10 or fewer. (Hubspot)

4. Social media in customer service

47% of users engage in social media for the purpose of customer service, with 9% engaging on a daily basis. (nmincite)

5. Pinterest demographics – UK vs US

UK Pinterest users search venture capital, blogging resources, web statistics, SEO, marketing and public relations compared to US users interested in crafts, gifts, hobbies & leisure, interior design and fashion. Furthermore, 29% of UK members are in the highest income bracket, in comparison to the equivalent number in the US which is not bigger than 3%. (OptimiseBlog)

6. Abandoned baskets in ecommerce

73% of shopping carts are abandoned in online transactions. (Econsultancy)

7. Second screening behaviour

40% of smartphone owners in the UK use their phones at least once a day while watching TV and 41% of tablet owners do the same. (Neilsen)

8. Digital marketing spend

Online ad spend is now closer to 30% of all spend with mobile now accounting for 9.7% of all digital advertising spend compared to 1.1% three years ago. (IAB and PwC)

9. Mobile and tablet shopping habits

An item is now purchased on eBay every second via a smartphone or tablet, and £1.8billion is expected to be added to the UK economy within the next year from both new and existing mobile shoppers. (Telegraph).

10. OS importance in smartphone choice

50% of 18-80 year olds cite operating system as the most important factor when choosing their smartphone – above phone brand and 3G connectivity. (Kinetic)

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