10 ways social media has changed the way we communicate

How social networking has changed our online communication habits

By Rhian Harris

As Facebook turns 10 years old, it’s worth reminding ourselves of how social media has changed our lives and the way we communicate.

  1. Since 2004, there are 33.5K fewer payphones in the UK with 91% of all people on earth have a mobile phone (Source: BT and Digital Buzz Blog)
  2. In the last 10 years, 30% fewer items sent via Royal Mail, with people preferring to send and receive messages through social networking (Source: Royal Mail)
  3. The average Facebook user checks their account more than 14 times a day (Source: IDC and Facebook)
  4. LinkedIn has surpassed the 10 million UK user mark, making the site a key part of career progression (Source: LinkedIn)
  5. WhatsApp saw 27 billion messages sent over a 24 hour period in 2013 (Source: WhatsApp Inc.)
  6. 90% of people admit their purchase decisions are influenced by online reviews, with 45% turning to those posted on social media (Source: Zendesk)
  7. 59% of all inbound customer requests through social channels are made via Twitter (Source: Social Bakers)
  8. 20 million households now have at least one tablet device with 25% of time spent using the devise for emailing and social networking (Source: Gartner)
  9. 69% of 18-44 year olds reach for their phone first thing in the morning (Source: IDC and Facebook)
  10. The words ‘selfie’ and ‘hashtag’ can now be found in the Oxford Dictionary (Source: Oxford Dictionaries)
And here’s a few more social media statistics worth a read…

Source: www.digitalinsight.com

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