Fenwick closes its online store for refurb

Ecommerce opinion: During website redesign do you close completely? By Rhian Harris Department store, Fenwick recently closed its virtual doors to online shoppers whilst it undergoes a digital makeover. Until early 2015. But in today’s booming online economy, is it the right decision to close an online revenue stream completely?

Report: Digital marketing transformation continues to rise

Digital marketing spend and other trends By Rhian Harris Accenture recently sponsored the fourth CMO Insights survey study aimed at understanding the opinions, challenges and perspectives of senior marketing executives from around the world. This time the focus was on digital transformation and risks of not embracing it within business.

5 local marketing SEO tips

The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]