Expedia’s post stay email follow up case study By Rhian Harris Having worked in the field of online marketing and CRM for around 10 years now, I know how commonplace it is to see golden opportunities overlooked and not acted upon. So when a great example of a company doing it right comes along, I[…]
Ecommerce opinion: During website redesign do you close completely? By Rhian Harris Department store, Fenwick recently closed its virtual doors to online shoppers whilst it undergoes a digital makeover. Until early 2015. But in today’s booming online economy, is it the right decision to close an online revenue stream completely?
Digital marketing spend and other trends By Rhian Harris Accenture recently sponsored the fourth CMO Insights survey study aimed at understanding the opinions, challenges and perspectives of senior marketing executives from around the world. This time the focus was on digital transformation and risks of not embracing it within business.
Your Twitter cheat sheet By Rhian Harris A little while back, I reported that Twitter was planning a redesign, and now they are being rolled out right, left and centre. But what does it mean for your business?
Online reviews: Help or hindrance? By Rhian Harris Last week saw the news of an increase in TripAdvisor users blackmailing hotel owners by threatening to post negative reviews of their stay if their demands are not met. Demands such as a free bottle of wine or dessert, a reduction of the total bill or room upgrades[…]
A round up of 2014’s Google pranks from around the world By Rhian Harris For another year in a row, Google has yet put its creative minds to producing some of the funniest April Fools’ Day pranks around.
Twitter now lets you tag people in photos By Rhian Harris Twitter has just added a new feature to allow users to tag up to 10 friends (or followers) in photos, and it won’t use up your 140 character limit either.
Short, sharp summary to create engaging tweets By Rhian Harris I recently listened into a #TwitterAcademy webinar from the Twitter Business Team and thought it was worth highlighting a few key takeaways for creating effective direct response tweets.
Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]