The Royal Baby – already an internet sensation By Rhian Harris Unless you’ve been following a ‘no news’ diet for the last few weeks, you’ll have found it hard to ignore the famous hospital door that has been dominating the media recently. So with days of footage (of a door) and little official news released,[…]
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.
What type of social media user are you? By Rhian Harris Die-hard tagger? Checking in before you sleep? Re-pinning until the sun goes down? Hashtag-addict? Or maybe you just enjoy checking out others’ updates? What box does that put you in?
Your place or Vine? By Rhian Harris
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
Knowing your most engaged fans By Rhian Harris Social media provides access to an engaged and interactive audience but as one of the most important Facebook metrics for marketers, should the number of fans still be the goal? Is a ‘like’ the real value of social media marketing?
Are you making the most of your video assets? By Rhian Harris 72 hours of video are uploaded to YouTube every minute, so it’s easy to see why hoping that your video is found is like looking for a needle in a haystack.
Create great content that attracts links By Rhian Harris With the recent Google Penguin update, good quality link building has never been more important. On the same token, everyone is an ‘expert’ and the proliferation of content is at an all time high. So how do you create great content to attract good quality links?
Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.
Understanding how social media influences SEO By Rhian Harris By now you will understand that relevance and trust are key factors in inbound marketing. But what about social media?