SEO framework – Setting objectives

Setting the framework and understanding your objectives By Rhian Harris As the old saying goes, fail to plan and plan to fail. The same goes for SEO planning. The strength of your search engine optimisation campaign relies on a well thought through strategy focussing on both on- and off-page SEO.

What is SEO and why do you need to do it?

Search Engine Optimisation – An Introduction By Rhian Harris So you’ve read a lot about it over the years, but what exactly is this SEO thing all about? SEO stands for ‘search engine optimisation’ and is the practice of improving and promoting a website to increase the number of times the site is found in[…]