Knowing your most engaged fans By Rhian Harris Social media provides access to an engaged and interactive audience but as one of the most important Facebook metrics for marketers, should the number of fans still be the goal? Is a ‘like’ the real value of social media marketing?
Are you making the most of your video assets? By Rhian Harris 72 hours of video are uploaded to YouTube every minute, so it’s easy to see why hoping that your video is found is like looking for a needle in a haystack.
Create great content that attracts links By Rhian Harris With the recent Google Penguin update, good quality link building has never been more important. On the same token, everyone is an ‘expert’ and the proliferation of content is at an all time high. So how do you create great content to attract good quality links?
Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.
Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.
Understanding off-page SEO By Rhian Harris Now that you’ve mastered your on-page SEO, you need to concentrate on how your website is optimised ‘out there’ in the bigger digital space.