Ecommerce opinion: During website redesign do you close completely? By Rhian Harris Department store, Fenwick recently closed its virtual doors to online shoppers whilst it undergoes a digital makeover. Until early 2015. But in today’s booming online economy, is it the right decision to close an online revenue stream completely?
Another big brand makes a social media blunder By Rhian Harris Only last week I wrote this article on a recent British Airways social media fail, and yet we see another big brand hitting the headlines for all of the wrong reasons.
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.