Digital marketing spend and other trends By Rhian Harris Accenture recently sponsored the fourth CMO Insights survey study aimed at understanding the opinions, challenges and perspectives of senior marketing executives from around the world. This time the focus was on digital transformation and risks of not embracing it within business.
Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
TLAs (Three Letter Acronyms) and Jargon Busting Tips By Rhian Harris Digital marketing and ecommerce are a minefield TLAs (Three Letter Acronyms), so here’s your guide to demistify the jargon…
Your 2-minute guide to effective display advertising By Rhian Harris Have you ever seen adverts online that are either so totally relevant to what you’re into, or perhaps related to something you’ve recently been looking for online?