Fenwick closes its online store for refurb

Ecommerce opinion: During website redesign do you close completely? By Rhian Harris Department store, Fenwick recently closed its virtual doors to online shoppers whilst it undergoes a digital makeover. Until early 2015. But in today’s booming online economy, is it the right decision to close an online revenue stream completely?

Tips to make online retail personal

Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.

Digital loves Valentine’s Day (even if the rest of us don’t)

Love it or hate it, Valentine’s Day WILL be promoted By Rhian Harris So we’ve all been there, questioning whether Valentine’s Day is the true meaning of love, or just over-commercialised rubbish. Whatever you think, digital marketing loves the opportunity to promote the day in the pursuit of sales.