Ecommerce opinion: During website redesign do you close completely? By Rhian Harris Department store, Fenwick recently closed its virtual doors to online shoppers whilst it undergoes a digital makeover. Until early 2015. But in today’s booming online economy, is it the right decision to close an online revenue stream completely?
Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!
UK user figures for the online travel market By Rhian Harris New findings from the Office for National Statistics (ONS) — UK reveal an increase of adults using the internet to research and book travel arrangements, with the 25-35 age group peaking as the highest users.
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.
Love it or hate it, Valentine’s Day WILL be promoted By Rhian Harris So we’ve all been there, questioning whether Valentine’s Day is the true meaning of love, or just over-commercialised rubbish. Whatever you think, digital marketing loves the opportunity to promote the day in the pursuit of sales.
Not letting that transaction get away By Rhian Harris Aside from ‘big data’, showrooming is one of the latest terms coined for something we have been doing offline for years.