Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
Social media creates more qualified traffic for websites By Rhian Harris Adobe’s Q4 2013 Social Intelligence Report shows that Facebook, Twitter, Pinterest and Tumblr drove unprecedented volumes of qualified traffic to retail sites in Q4. It also found increased revenue per visit (RPV) when social channels were the referrer.
How social networking has changed our online communication habits By Rhian Harris As Facebook turns 10 years old, it’s worth reminding ourselves of how social media has changed our lives and the way we communicate.
Grow your social following through email marketing By Rhian Harris Consumers sign up to email marketing for a number of reasons and as a result have their inboxes filled daily with promotional messaging.
The latest user numbers of each social network By Rhian Harris New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
The Royal Baby – already an internet sensation By Rhian Harris Unless you’ve been following a ‘no news’ diet for the last few weeks, you’ll have found it hard to ignore the famous hospital door that has been dominating the media recently. So with days of footage (of a door) and little official news released,[…]
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.
What type of social media user are you? By Rhian Harris Die-hard tagger? Checking in before you sleep? Re-pinning until the sun goes down? Hashtag-addict? Or maybe you just enjoy checking out others’ updates? What box does that put you in?
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
Knowing your most engaged fans By Rhian Harris Social media provides access to an engaged and interactive audience but as one of the most important Facebook metrics for marketers, should the number of fans still be the goal? Is a ‘like’ the real value of social media marketing?