A round up of 2014’s Google pranks from around the world By Rhian Harris For another year in a row, Google has yet put its creative minds to producing some of the funniest April Fools’ Day pranks around.
The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]
5 great articles on Google’s Hummingbird Update By Rhian Harris Whilst announced a few weeks ago now, Google Hummingbird continues to receive speculation over when we will start to see its impacts on SEO.
The latest user numbers of each social network By Rhian Harris New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
The Royal Baby – already an internet sensation By Rhian Harris Unless you’ve been following a ‘no news’ diet for the last few weeks, you’ll have found it hard to ignore the famous hospital door that has been dominating the media recently. So with days of footage (of a door) and little official news released,[…]
Understanding how social media influences SEO By Rhian Harris By now you will understand that relevance and trust are key factors in inbound marketing. But what about social media?
Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.
Understanding off-page SEO By Rhian Harris Now that you’ve mastered your on-page SEO, you need to concentrate on how your website is optimised ‘out there’ in the bigger digital space.
Understanding on-page SEO By Rhian Harris A key part of search engine optimisation relies on relevancy and authority through the content contained within a web page, but that’s only part of the story. The other side is off-page SEO (that will be dealt with later).
Setting the framework and understanding your objectives By Rhian Harris As the old saying goes, fail to plan and plan to fail. The same goes for SEO planning. The strength of your search engine optimisation campaign relies on a well thought through strategy focussing on both on- and off-page SEO.