Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
Knowing your most engaged fans By Rhian Harris Social media provides access to an engaged and interactive audience but as one of the most important Facebook metrics for marketers, should the number of fans still be the goal? Is a ‘like’ the real value of social media marketing?
Search Engine Optimisation – An Introduction By Rhian Harris So you’ve read a lot about it over the years, but what exactly is this SEO thing all about? SEO stands for ‘search engine optimisation’ and is the practice of improving and promoting a website to increase the number of times the site is found in[…]
Not letting that transaction get away By Rhian Harris Aside from ‘big data’, showrooming is one of the latest terms coined for something we have been doing offline for years.
TLAs (Three Letter Acronyms) and Jargon Busting Tips By Rhian Harris Digital marketing and ecommerce are a minefield TLAs (Three Letter Acronyms), so here’s your guide to demistify the jargon…