Online reviews: Help or hindrance? By Rhian Harris Last week saw the news of an increase in TripAdvisor users blackmailing hotel owners by threatening to post negative reviews of their stay if their demands are not met. Demands such as a free bottle of wine or dessert, a reduction of the total bill or room upgrades[…]
Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
An introduction to SEO By Rhian Harris For most people, search engine optimisation (or SEO) is a dark art, and an ever-changing one at that. Whilst this is true, there are some fundamentals that we do understand and can execute in order to deliver a strong SEO plan.
Love it or hate it, Valentine’s Day WILL be promoted By Rhian Harris So we’ve all been there, questioning whether Valentine’s Day is the true meaning of love, or just over-commercialised rubbish. Whatever you think, digital marketing loves the opportunity to promote the day in the pursuit of sales.
TLAs (Three Letter Acronyms) and Jargon Busting Tips By Rhian Harris Digital marketing and ecommerce are a minefield TLAs (Three Letter Acronyms), so here’s your guide to demistify the jargon…
Your 2-minute guide to effective display advertising By Rhian Harris Have you ever seen adverts online that are either so totally relevant to what you’re into, or perhaps related to something you’ve recently been looking for online?