Tips to plan a kick-ass content strategy

Create great content that attracts links By Rhian Harris With the recent Google Penguin update, good quality link building has never been more important. On the same token, everyone is an ‘expert’ and the proliferation of content is at an all time high. So how do you create great content to attract good quality links?

Good practices in link building

Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.

SEO framework – Setting objectives

Setting the framework and understanding your objectives By Rhian Harris As the old saying goes, fail to plan and plan to fail. The same goes for SEO planning. The strength of your search engine optimisation campaign relies on a well thought through strategy focussing on both on- and off-page SEO.

What is SEO and why do you need to do it?

Search Engine Optimisation – An Introduction By Rhian Harris So you’ve read a lot about it over the years, but what exactly is this SEO thing all about? SEO stands for ‘search engine optimisation’ and is the practice of improving and promoting a website to increase the number of times the site is found in[…]