The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]
5 great articles on Google’s Hummingbird Update By Rhian Harris Whilst announced a few weeks ago now, Google Hummingbird continues to receive speculation over when we will start to see its impacts on SEO.
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.
Create great content that attracts links By Rhian Harris With the recent Google Penguin update, good quality link building has never been more important. On the same token, everyone is an ‘expert’ and the proliferation of content is at an all time high. So how do you create great content to attract good quality links?
Understanding how social media influences SEO By Rhian Harris By now you will understand that relevance and trust are key factors in inbound marketing. But what about social media?
Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.
Understanding off-page SEO By Rhian Harris Now that you’ve mastered your on-page SEO, you need to concentrate on how your website is optimised ‘out there’ in the bigger digital space.
Understanding on-page SEO By Rhian Harris A key part of search engine optimisation relies on relevancy and authority through the content contained within a web page, but that’s only part of the story. The other side is off-page SEO (that will be dealt with later).
Setting the framework and understanding your objectives By Rhian Harris As the old saying goes, fail to plan and plan to fail. The same goes for SEO planning. The strength of your search engine optimisation campaign relies on a well thought through strategy focussing on both on- and off-page SEO.
An introduction to SEO By Rhian Harris For most people, search engine optimisation (or SEO) is a dark art, and an ever-changing one at that. Whilst this is true, there are some fundamentals that we do understand and can execute in order to deliver a strong SEO plan.