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The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend toHow long does cialis last

Social customers are worth 23% less than other channels

What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.

Tips to plan a kick-ass content strategy

Create great content that attracts links By Rhian Harris With the recent Google Penguin update, good quality link building has never been more important. On the same token, everyone is an ‘expert’ and the proliferation of content is at an all time high. So how do you create great content to attract good quality links?

Good practices in link building

Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.

Onsite search engine optimisation

Understanding on-page SEO By Rhian Harris A key part of search engine optimisation relies on relevancy and authority through the content contained within a web page, but that’s only part of the story. The other side is off-page SEO (that will be dealt with later).