The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]
Understanding the right way to build links for SEO By Rhian Harris By now you should be starting to understand best practices in on-page content for SEO and off-page optimisation for SEO, so it’s time to look at building an inbound link strategy from good quality sites.
Understanding off-page SEO By Rhian Harris Now that you’ve mastered your on-page SEO, you need to concentrate on how your website is optimised ‘out there’ in the bigger digital space.
Setting the framework and understanding your objectives By Rhian Harris As the old saying goes, fail to plan and plan to fail. The same goes for SEO planning. The strength of your search engine optimisation campaign relies on a well thought through strategy focussing on both on- and off-page SEO.