Expedia’s post stay email follow up case study By Rhian Harris Having worked in the field of online marketing and CRM for around 10 years now, I know how commonplace it is to see golden opportunities overlooked and not acted upon. So when a great example of a company doing it right comes along, I[…]
A round up of 2014’s Google pranks from around the world By Rhian Harris For another year in a row, Google has yet put its creative minds to producing some of the funniest April Fools’ Day pranks around.
Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!
Another big brand makes a social media blunder By Rhian Harris Only last week I wrote this article on a recent British Airways social media fail, and yet we see another big brand hitting the headlines for all of the wrong reasons.
Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.