The latest user numbers of each social network
New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
The latest data from the Facebook shareholder report:
- Monthly active users continue to grow in Q1 of 2013 – total 1,100 million (for the first time)
- Daily active users have reached 665 million
- 751 million users access Facebook every month on mobiles, with 189 million using only mobile
- Ad revenue generated 85% of the $1,458 million in Q1 of 2013
- Mobile now generates 30% of its ad revenue up from 23% at the end of 2012
According to the GlobalWebIndex study, Twitter is the fastest growing social network in the world by active users.
- Active Twitter users grew 40% from Q2 2012 to Q4 2012
- 288 million monthly active users – equal to 21% of the world’s internet population using Twitter each month
- Over 500 million registered accounts (therefore 43% inactive)
- Fastest growing age demographic using Twitter is 55 to 64 year olds
- 51% of active users claim to have posted a tweet in the past month, meaning almost half of these are using Twitter as a source of discovery
According to the GlobalWebIndex study, Google+ is now as the second largest social network.
- 359 million monthly active users
- Active users base grew by 33% from June 2012 through to March 2013
- Sharing on G+ is growing faster than any other network
This may be down to 34% of social platform logins are through Google+ (according to Janrain)
- Mobile ad revenue is becoming the more desirable option, which can only increase with the forthcoming Facebook changes, bringing a more mobile / tablet inspired look
- Twitter performance does not simply rely on RTs and interactions – it is as important to factor in reach for those ‘active passive’ users
- Google+ can no longer be ignored. It presents a growing opportunity, and with closer integration with other Google products, this can only continue.