Facebook vs Twitter vs Google+

The latest user numbers of each social network

By Rhian Harris

New research shows Facebook ad revenue is growing,  Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.

Facebook

The latest data from the Facebook shareholder report:

  • Monthly active users continue to grow in Q1 of 2013 – total 1,100 million (for the first time)
Facebook Monthly Active Users 2013

Source: http://goo.gl/UNKxzo – Facebook Monthly Active Users 2013

  • Daily active users have reached 665 million
  • 751 million users access Facebook every month on mobiles, with 189 million using only mobile
  • Ad revenue generated 85% of the $1,458 million in Q1 of 2013
  • Mobile now generates 30% of its ad revenue up from 23% at the end of 2012

 

Twitter

According to the GlobalWebIndex study, Twitter is the fastest growing social network in the world by active users.

  • Active Twitter users grew 40% from Q2 2012 to Q4 2012
  • 288 million monthly active users – equal to 21% of the world’s internet population using Twitter each month
  • Over 500 million registered accounts (therefore 43% inactive)
  • Fastest growing age demographic using Twitter is 55 to 64 year olds
  • 51% of active users claim to have posted a tweet in the past month, meaning almost half of these are using Twitter as a source of discovery
Active users by social network

Source: Global Web Index – Active users by social network

Google+

According to the GlobalWebIndex study, Google+ is now as the second largest social network.

  • 359 million monthly active users
  • Active users base grew by 33% from June 2012 through to March 2013
  • Sharing on G+ is growing faster than any other network

This may be down to 34% of social platform logins are through Google+ (according to Janrain)

Social logins through main networks

Source: Janrain – Social logins through main networks

So what?

3 takeaways:

  1. Mobile ad revenue is becoming the more desirable option, which can only increase with the forthcoming Facebook changes, bringing a more mobile / tablet inspired look
  2. Twitter performance does not simply rely on RTs and interactions – it is as important to factor in reach for those ‘active passive’ users
  3. Google+ can no longer be ignored. It presents a growing opportunity, and with closer integration with other Google products, this can only continue.

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