Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
The point of ‘local’ By Rhian Harris How many times have you Googled* a service in your local area e.g. ‘hairdresser Clapham’? Probably quite a few times, and what usually happens? You find a bunch of search results for review sites, directories or more recently maps results, all of which when you click through tend to[…]
Goodbye feed, hello timeline? By Rhian Harris The unmistakeable look or Twitter, if the reports are to be believed, is soon to become a thing of the past.
Social media creates more qualified traffic for websites By Rhian Harris Adobe’s Q4 2013 Social Intelligence Report shows that Facebook, Twitter, Pinterest and Tumblr drove unprecedented volumes of qualified traffic to retail sites in Q4. It also found increased revenue per visit (RPV) when social channels were the referrer.
How social networking has changed our online communication habits By Rhian Harris As Facebook turns 10 years old, it’s worth reminding ourselves of how social media has changed our lives and the way we communicate.
Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!
A new type of Pinterest Pin By Rhian Harris Pinterest has today announced the launch of Place Pins, which allows users to add a location to their pins and be able to see them on an interactive map.
Grow your social following through email marketing By Rhian Harris Consumers sign up to email marketing for a number of reasons and as a result have their inboxes filled daily with promotional messaging.