Twitter adds photo tagging
Twitter now lets you tag people in photos By Rhian Harris Twitter has just added a new feature to allow users to tag up to 10 friends (or followers) in photos, and it won’t use up your 140 character limit either.
Facebook to restructure advertising platform
Campaigns, ad sets and ads By Rhian Harris Facebook has announced that from 4th March, it will launch a new campaign structure going from two levels (campaigns and ads) to three (campaigns, ad sets, and ads).
Facebook vs Twitter vs Google+
The latest user numbers of each social network By Rhian Harris New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
6 types of social media user
What type of social media user are you? By Rhian Harris Die-hard tagger? Checking in before you sleep? Re-pinning until the sun goes down? Hashtag-addict? Or maybe you just enjoy checking out others’ updates? What box does that put you in?
What is the value of a ‘like’?
Knowing your most engaged fans By Rhian Harris Social media provides access to an engaged and interactive audience but as one of the most important Facebook metrics for marketers, should the number of fans still be the goal? Is a ‘like’ the real value of social media marketing?
Don’t panic, but Facebook is changing (again)
Facebook reveals a new look news feed By Rhian Harris It seems like only yesterday that we heard the panic and outcry on the statuses of our Facebook friends when our profiles were updated to Timeline.
Digital loves Valentine’s Day (even if the rest of us don’t)
Love it or hate it, Valentine’s Day WILL be promoted By Rhian Harris So we’ve all been there, questioning whether Valentine’s Day is the true meaning of love, or just over-commercialised rubbish. Whatever you think, digital marketing loves the opportunity to promote the day in the pursuit of sales.
Get more likes on Facebook
5 simple ways to get more likes on Facebook By Rhian Harris Businesses are always trying to get more likes on Facebook. The more likes they get, the more eyeballs see their content. But are there simple initiatives they are overlooking?