UK user figures for the online travel market By Rhian Harris New findings from the Office for National Statistics (ONS) — UK reveal an increase of adults using the internet to research and book travel arrangements, with the 25-35 age group peaking as the highest users.
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.
UK internet marketing statistics for 2013 By Rhian Harris When you work in or with digital marketing, statistics and data are just part of the day job.
Love it or hate it, Valentine’s Day WILL be promoted By Rhian Harris So we’ve all been there, questioning whether Valentine’s Day is the true meaning of love, or just over-commercialised rubbish. Whatever you think, digital marketing loves the opportunity to promote the day in the pursuit of sales.
Not letting that transaction get away By Rhian Harris Aside from ‘big data’, showrooming is one of the latest terms coined for something we have been doing offline for years.