Your Twitter cheat sheet By Rhian Harris A little while back, I reported that Twitter was planning a redesign, and now they are being rolled out right, left and centre. But what does it mean for your business?
Twitter now lets you tag people in photos By Rhian Harris Twitter has just added a new feature to allow users to tag up to 10 friends (or followers) in photos, and it won’t use up your 140 character limit either.
Goodbye feed, hello timeline? By Rhian Harris The unmistakeable look or Twitter, if the reports are to be believed, is soon to become a thing of the past.
Social media creates more qualified traffic for websites By Rhian Harris Adobe’s Q4 2013 Social Intelligence Report shows that Facebook, Twitter, Pinterest and Tumblr drove unprecedented volumes of qualified traffic to retail sites in Q4. It also found increased revenue per visit (RPV) when social channels were the referrer.
How social networking has changed our online communication habits By Rhian Harris As Facebook turns 10 years old, it’s worth reminding ourselves of how social media has changed our lives and the way we communicate.
Grow your social following through email marketing By Rhian Harris Consumers sign up to email marketing for a number of reasons and as a result have their inboxes filled daily with promotional messaging.
Another big brand makes a social media blunder By Rhian Harris Only last week I wrote this article on a recent British Airways social media fail, and yet we see another big brand hitting the headlines for all of the wrong reasons.
The latest user numbers of each social network By Rhian Harris New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
The Royal Baby – already an internet sensation By Rhian Harris Unless you’ve been following a ‘no news’ diet for the last few weeks, you’ll have found it hard to ignore the famous hospital door that has been dominating the media recently. So with days of footage (of a door) and little official news released,[…]
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.