Digital marketing spend and other trends By Rhian Harris Accenture recently sponsored the fourth CMO Insights survey study aimed at understanding the opinions, challenges and perspectives of senior marketing executives from around the world. This time the focus was on digital transformation and risks of not embracing it within business.
Digital marketing jargon buster By Rhian Harris The A-Z of digital marketing. Whether it is a new area, research project, or you are just trying to understand some jargon, this digital marketing glossary will help you!
Another big brand makes a social media blunder By Rhian Harris Only last week I wrote this article on a recent British Airways social media fail, and yet we see another big brand hitting the headlines for all of the wrong reasons.