Online reviews: Help or hindrance? By Rhian Harris Last week saw the news of an increase in TripAdvisor users blackmailing hotel owners by threatening to post negative reviews of their stay if their demands are not met. Demands such as a free bottle of wine or dessert, a reduction of the total bill or room upgrades[…]
The latest user numbers of each social network By Rhian Harris New research shows Facebook ad revenue is growing, Twitter users demonstrate ‘active passive’ characteristics, and Google+ is now the 2nd largest social network.
What’s the true return on investment from social media marketing? By Rhian Harris A new report from US-based customer acquisition and retention platform, Custora reveals that customers gained via social media are worth 23% less than other channels.
What type of social media user are you? By Rhian Harris Die-hard tagger? Checking in before you sleep? Re-pinning until the sun goes down? Hashtag-addict? Or maybe you just enjoy checking out others’ updates? What box does that put you in?
Do online retailers really know more about customer behaviour? By Rhian Harris The truth is that discount and price promotions are the reality for most retailers in today’s economic conditions, so doing retail well and putting on a great experience is the only way to differentiate.