Twitter testing major redesign

Goodbye feed, hello timeline?

By Rhian Harris

The unmistakeable look or Twitter, if the reports are to be believed, is soon to become a thing of the past.

In fact, you’d be easily fooled into thinking you were looking at a combination of your Facebook and Google+ profiles.

The first few reports about these new designs were released by Mashable yesterday after a colleague spotted some changes on his page.

The new look sees the familiar left-hand side profile picture and enlarged header photo – a lot like Facebook’s timeline.

New Twitter layout?

Source: www.mashable.com – The first look reported by Mashable

Facebook timeline

We’ve seen a few changes in the look of Twitter lately, but these screen grabs of the latest Twitter seems to be giving greater focus on images and a more horizontal layout of ‘boxes’ of content – similar to Google+ or Pinterest.

So what?

What I think this signals for Twitter is the convergence towards a more ‘unified’ look with an eye on mobile devices across social media platforms where the lines are starting to blur.

This new look will also ensure video is more visible, so that we can all watch those Twitter Vines better.

And clearly it would greater advertising revenue.  The existing layout only allows for revenue to be generated from promoted tweets, trends and accounts, whereas a more visual design would support greater advertising opportunities for the network.

It also means we’ll have to go through and adjust our image templates (again) to ensure that profiles and headers are not skewed or cropped. The recommended header photo size in the test version is 1500 x 500 pixels, as opposed to 1252 x 626 pixels in the current design.

As with all of these things, Twitter is only testing this to a small user group, so it may be a while until more of us are exposed to the changes.

Given that it is such a departure from the old look, time is probably a good thing before the Twittersphere ‘kicks off’ about a new design!

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