An introduction to SEO
For most people, search engine optimisation (or SEO) is a dark art, and an ever-changing one at that.
Whilst this is true, there are some fundamentals that we do understand and can execute in order to deliver a strong SEO plan.
There are also lots of SEO mistakes we should avoid.
Over the next mini-series of articles, I will be giving a round up of the basics to consider when starting out with your SEO plan, including:
- What is SEO and why do you need to do it?
Setting the framework and understanding your objectives
The basics of onsite search engine optimisation
The basics of offsite inbound marketing
Good practices in link building
Not forgetting the role of social media in SEO
I hope that this mini-series can help to start your thinking towards creating well-optimised and best practice websites.